Another Frivolous Lawsuit

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At ArtEChoke, Yen is the Japanese currency, your thinking of the Euro or the Pound

[ April 22, 2004, 10:45: Message edited by: Dalveen ]

 

Funnily enough, the above case could have some merit on one level that I can see.

If it can be demonstrated that Coors or any other brewery actively encourage, and market their product specifically promoting under age drinking, then they do have a case to answer.

Of course this is a much broader issue than specifically holding them responsible for the death of some unfortunate 19 year old.

Having said that, holding manufacturers responsible for the irresponsible use of their products has already failed if I'm not mistaken in the far more contentious case of a gun manufacturer being sued by the family of a gun crime victim. If the manufacturer of a weapon which is intended to harm people is not responsible for it's (ab)use, then it is hard to see how the manufacturer of a product made for the safe enjoyment of adults can be held responsible.

This is not an encouragement for any sort of debate about the safety etc of alcohol. It is perfectly safe if enjoyed in moderation, dangerous if abused.

 

Dalveen, I know. You didn't understand that the whole post was a joke?

Viking, interesting point about the marketing aspect, but I think it would be hard to prove that their advertising is promoting drunken driving.

Does anyone know what the current Coors ad slant is? Is it the "wing man" commercials or is that Miller Lite?

 

Just out of interest, what are the rules on drinking and driving in the US? They are pretty heavy in Europe, though they do vary wildly from lenient in the more southern countries to draconian in Scandinavia. Draconian in this context is a mandatory 3 week prison sentence in Norway, though I'm not sure that still holds true.

I totally agree that it is not conceivable that Coors would in any way condone or promote drink driving btw. Simply wouldn't wash anywhere these days.

 

Just a bit off-topic, but also a bit on-topic as well, I give you some news from Sweden; A couple of days ago, it became illegal for beer companies to make any commercials that promote drinking for young adults i.e. people under 25. So, that practically means that if there is a beer commercial containing a single person 25 or under in it, it is banned from now on here in Sweden.

 

@ Viking: - in Canada,laws vary, ranging from moderate to severe. In the U.S., I would assume the same is true (except in Texas, where I understand it's illegal not to drink and drive )

@ Caleb - wow! That seems to be going a bit too far. What is the legal drinking age in Sweden? And what does the law mean exactly - there can't be anyone under 25 in commercials?