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Digital Distribution Insights at GamesIndustry

Discussion in 'Game/SP News & Comments' started by chevalier, Mar 30, 2006.

  1. chevalier

    chevalier Knight of Everfull Chalice ★ SPS Account Holder Veteran

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    GamesIndustry has posted an interesting article looking into the benefits of digital distribution and the potential for complimenting traditional retail sales:

    The Game Developers Conference panel entitled "What's Next in Digital Distribution and Mainstream Games" included Xbox Live Arcade manager Greg Canessa, BioWare's Ray Muzyka, Valve founder Gabe Newell, Introversion Software co-founder Thomas Arundel, VP of Ritual Entertainment Tom Mustaine and Reflexive Entertainment's CEO Lars Brubaker.

    Discussing the breadth of opportunity presented by digital distribution methods, Valve's Gabe Newell talked about the company's recent promotion which allowed gamers to download and play Day of Defeat: Source for a free weekend, which resulted in double the sales at retail than through digital downloads.

    Read the rest at GamesIndustry.
     
    chevalier, Mar 30, 2006
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