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M-Rated Video Game Sale to Minors Decreasing

Discussion in 'Game/SP News & Comments' started by chevalier, Apr 5, 2006.

  1. chevalier

    chevalier Knight of Everfull Chalice ★ SPS Account Holder Veteran

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    The US Federal Trade Commission has recently noticed a significant decrease in the ability of minors to purchase games rated Mature by ESRB. Here's a clip:

    The Federal Trade Commission today released the results of its latest nationwide undercover shop of electronic and video game stores. The FTC conducted the shop to collect data on the extent to which retailers prevent children from buying video games that have been rated by the Entertainment Software Rating Board (ESRB) as Mature. The FTC also announced a second comment period for an upcoming survey on awareness of and attitudes towards ESRB ratings.

    The undercover shop saw a decrease in the number of M-Rated (for “Mature”) video games sold to unaccompanied children. Video games rated “M” by the ESRB contain content appropriate for those 17 and older. Forty-two percent of the secret shoppers – children between the ages of 13 and 16 – who attempted to buy an M-rated video game without a parent were able to purchase one. In the 2003 shop, 69 percent of the shoppers were able to buy one. National sellers were much more likely to restrict sales of M-rated games. Only 35 percent of the secret shoppers were able to purchase such games there. Regional or local sellers sold M-rated games to the shoppers more frequently – 63 percent of the time. The shop also marked other improvements by retailers, compared with results from the previous undercover shops by the FTC.

    I say good. Finally, retailers are doing the right thing instead of whining that ratings harm business. Wonder if the most vocal ones would sell guns to kids, as well, if it were legal.

    Read the rest at the official site.
     
    chevalier, Apr 5, 2006
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