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ICv2 Intervies Liz Schuh on Dungeon and Dragon Moving to the Web

Discussion in 'Game/SP News & Comments' started by Tiamat, May 7, 2007.

  1. Tiamat Gems: 17/31
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    ICv2 has interviewed Liz Schuh (Wizards of the Coast Brand Director for Dungeons and Dragons) at the GAMA tradeshow and discussed the cancellation of Dragon and Dungeon magazines. We've heard the information before, but this time it's straight from the top:

    I think the question everyone wants to hear directly from you, is why you made the decision to end the printed magazine and do a Web project instead.

    Sure, it certainly is a question that a lot of people are asking. We really see this as an evolution in the magazine. It's something that you see happening quite a bit. The magazines are 30 years old, and a lot has changed in 30 years. There are a lot more eyeballs on the Web. We look at our own Website, and we have over 13 million unique visitors in a year. That's a lot of eyeballs; that's a pretty powerful way to reach people.

    We really see it an evolution of delivery system more than anything. It doesn't mean that all of the great content and columns and all of the news is going away. We're just delivering it in a more timely, and we think, a more convenient fashion for people.

    Why are the two channels mutually exclusive--why couldn't you do both?

    That's a good question. We really just feel at this point that the Web is a better delivery system than a printed magazine.

    You can find more details here.
     
    Tiamat, May 7, 2007
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